About us

STUDIO33A – GamingAdvisory was founded by dr. Arjan van ’t Veer.

Arjan is an experienced leader in the gaming and lottery sector and combines deep sector knowledge with strategic advisory skills. He holds a PhD on the regulation of gambling in The Netherlands, was director of corporate affairs at Nederlandse Staatsloterij for almost 20 years and served as the secretary general of The European Lotteries from 2017 to 2025. He is trully ‘driven by insight’.

Arjan is a member of the PGRI Lottery Industry Hall of Fame and is former chairman of the European Association for the Study of Gambling (EASG). Next to his legal background, Arjan holds a master’s degree in management and organization.

STUDIO33A – GamingAdvisory is based in The Netherlands and active across Europe